We’re Sorry or You’re Welcome

When we launched Fleets in November 2020, we didn’t think we’d have to say goodbye so soon. But alas, it was our job as @Twitter to tell people the news.

So we did it in a way that felt right—with a “we’re sorry” AND a “you’re welcome.” Because if we’re being honest, some people just did not like Fleets. But you know what? Some people did. And we see you.

And then we did what any social team would do when a Tweet pops off—we made merch and gave it away to people who said nice things about our Tweet.