RESUME
Creative Director, Social
Dentsu Creative
February 2023-Present
Creative lead overseeing social for Apple TV+ and Apple Original Films.
Worked closely with Apple TV+ team to define the brand tone and voice on social.
Helped launch streaming titles and theatrical releases, including Killers of the Flower Moon, The Morning Show, and Master of the Air.
Helped launch Martin Scorsese onto Letterboxd and the first full episode of television (Silo) on Twitter/X.
Head of Social Editorial & Voice
Twitter
March 2020-November 2022
TL:DR the voice of Twitter on Twitter
The longer version…
Defined the editorial vision and voice for consumer-facing handles, including @Twitter, @TwitterMusic, @TwitterMovies, @TwitterSports, @TwitterGaming, @TwitterTV, and @TwitterJapan
Managed a team of 10+ writers and conversation leads to engage communities on Twitter in meaningful, fun, positive conversations.
Collaborated with in-house Studio team to create custom, original content, including short and long form video, static content, cultural and timely profile headers and avatars.
Oversaw brand voice across 200+ global Twitter handles.
Worked in close collaboration with a variety of cross-functional teams including Consumer Marketing (North America, Europe, APAC), Comms, Product Marketing, Talent & Brand Partnerships, Public Policy, Culture & Experiential, and more.
Won a Webby Award for Best Overall Social for Twitter.
Creative Director
Engine NY
February 2017-February 2020
Lead creative on HBO and Frito-Lay. Oversaw campaign creative from concept to execution across TV, social, digital, and experiential.
Won a Webby Award for Best Overall Social for HBO.
Associate Creative Director
Deep Focus
September 2015-February 2017
Lead writer for Lay's digital and social content and lead creative forFrito-Lay Variety Packs TV and digital content.
Senior Copywriter & Content Creator
Moment Studio
February 2013-September 2015
Lead writer for Deep Focus' Moment Studio, lead writer for Lay's digital and social content, and head writer for Rold Gold digital and social content.
Senior Copywriter
Lost Boys International (LBi)
July 2010-February 2013
Lead writer for on digital and social campaigns for J&J brands, including Band Aid Brand, Visine, Rogaine, and Neosporin.
Copywriter
Grey/WPP
June 2007-July 2010
Interactive copywriter for multiple brands across the Johnson & Johnson portfolio.