Algorithms don’t watch TV. Humans do.
The first HBO brand campaign to entirely feature fans, Recommended by Humans showcases the intense love people have for HBO shows and the power of real recommendations from real humans who really love TV. Sure, an algorithm can suggest something you might like but it can’t look you in the eye and say, “Holy shit this show is so fucking good!” That’s something that can only come from another person.
The campaign features 36 long-form video recommendations directed by award-winning documentarian Alison Klayman, a human-powered recommendation engine, paid and organic social content, and fan participation across the globe.
“It’s a smart ploy, positioning one of Netflix’s biggest (albeit flawed) strengths as a weakness, as a means to differentiate HBO.” — Fast Company
#HumanReco Videos
Working with the incredible documentary filmmaker Alison Klayman, we produced 36 videos featuring real fans expressing their intense love for HBO shows. Unscripted and unfiltered, these people really showed the power of a good human recommendation—and personally convinced me to watch The Comeback. And Six Feet Under. And True Blood.
#HumanReco Tool
Looking for something to watch? Look no further than humanreco.com. Not only does the site give you hundreds of real recos from real people, but it also lets you watch the first episode of every single recommended show.
