We defined the brand voice.
We made millions of new friends.
We won a Webby for Best Overall Social Presence.
Webster’s dictionary defines social as—just kidding. But seriously, what makes for good social these days? Even for brands, the rules have been thrown out the window. It’s like Westworld out there—incredibly fun until the bots turn on you—and it’s getting harder and harder to carve out your own place.
But starting in 2018, HBO social transformed from a promotional space into a topically-relevant, editorially-driven, conversation-starting, always-trending brand with a personality as big as its shows. A brand with a defined voice, a distinct point of view, and a national holiday for Laura Dern.
