Integrated campaign to get people to pitch their chip flavor to Lay's for a chance to win $1 million. Because you gotta pitch it ::takes off sunglasses:: to win it. 

All spots directed by Jamie Babbit.

Lays_DUAF_Pancakes_v2.png
Lays_DUAF_AlphabetSoup_v1.png
Lays_DUAF_Brats_v1.png